New Visual Identity!
Our in-house branding team have been working for months to create a fresh and vibrant look for Actikem! Our new and exciting visual identity includes a new abstract design. Over the next few months you will see all the other visuals aligning around this design, which has a colour palette of blue and green, and is consistent with the blue and green of the Actikem ‘micelle’ logo.
As you can see, our website pages have now been updated too to reflect our new branding design, and if you have recently received an email from Actikem, you will have noticed that all our email signatures now carry this new branding too. Additionally, we hope very soon to incorporate this new design into all of our Technical, Sales and Marketing literature.
As well as creating a new graphic, we have also created a new strapline:
‘Chemical solutions. Made easy.’
We wanted our strapline to be short, snappy and memorable. In today’s busy and confusing world, our aim was to convey the message that contacting Actikem with an enquiry or an order will be a simple and straightforward experience. Not only do we make things as hassle-free and as streamlined as possible for our customers, but they also have the confidence to know that our professional and attentive staff will provide them with a great customer service experience every time.
In July we invested in new signage for the outside of our building premises in Warrington.
Image 3: Full façade view: Actikem logo sign, Acrylic lettering and wall-mounted banners
The signage was a two-step process:
- Installation of high gloss Acrylic lettering for our strapline ‘Chemical solutions. Made easy.’
- Installation of wall-mounted banners showing our 6 services:
‘Zero Signs and Digital’ of Crewe installed the Acrylic lettering. Well done to Ben Caldwell and the Team who did a brilliant job! Huge thanks also to Sharon Smith and the Team at ‘House of Flags’ based in Kimbolton, Cambridgeshire, who installed the wall-mounted banners and did an exceptional job too! Both partners were a pleasure to work with, took time to listen to our requirements and provided sound and expert advice every step of the way.